Mudbrick is a family holding company that builds, owns and operates a portfolio of companies for the very long term.
We build, buy and operate digital products & services with a focus on profitability and endurance.
The profits from our existing group of companies are recycled into building or buying the next, compounding our growth slowly and sustainably over time.We specialise in digital products and services (digital intangibles) and work across various industries using technology to solve problems and unlock efficiencies. We are industry agnostic yet business model specific.
The Vroom Group
The Vroom Group of companies have been operating for over 21 years and still make up a large proportion of our holdings today. Our experience from these companies have informed our investment thesis and desire to build or acquire assets with similar characteristics.Vroom Group own and operate Online Travel Agencies (OTA’s) in the car rental, motorhome, rental insurance and car parking verticals globally. Employing a team across 12 countries, we’ve served millions of customers from 136 nations.
VroomVroomVroom.com.au is the Southern Hemisphere's largest car rental OTA, booking hundreds of thousands of rentals per year for the world's largest car rental companies.
Prosura, an insurance intermediary, has been the market leader selling Rental Vehicle Excess (RVE) Insurance within Australia since 2014. Insuring your financial liability when renting a car.
CarHire.com.au, a sister site to Vroom, compares and books rental cars in Australia and around the world from all of the major brands.
Ratency, a SaaS product, is a database of historical car rental rates, pricing and vehicle availability. It is used by the legal and insurance industries to settle credit hire claims.
CHAMP, a SaaS product, is a Car Hire Accident Management Platform, helping major auto insurers & repairers manage their replacement car bookings and extensions.
Other Holdings
We also are involved in range of other companies, projects and investments:
The Business of Family Podcast: Interviews with successful families and their advisors to learn how they steward their wealth across generations, managing succession issues to "keep it in the family".
BePrepared is a secure, white-labelled digital vault used to confidentially store and distribute your clients’ cryptocurrency, passwords and other digital assets when they die.With digital assets making estates increasingly more complex, it's clear that the estate plans of the past no longer provide sufficient protection.
Coming soon.Powercast is a powerful software tool for podcast hosts, steam-lining the repetitive operational tasks for an interview-based show.
Family Office Investment Syndicates & SPVsWe occasionally lead investments for ourselves and other families into interesting alternative asset strategies.
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Our Investments
Our Companies and Holdings
VroomVroomVroom.com.au is the Southern Hemisphere's largest car rental OTA, booking hundreds of thousands of rentals per year for the world's largest car rental companies.
Prosura, an insurance intermediary, has been the market leader selling Rental Vehicle Excess (RVE) Insurance within Australia since 2014. Insuring your financial liability when renting a car.
CarHire.com.au, a sister site to Vroom, compares and books rental cars in Australia and around the world from all of the major brands.
Ratency, a SaaS product, is a database of historical car rental rates, pricing and vehicle availability. It is used by the legal and insurance industries to settle credit hire claims.
CHAMP, a SaaS product, is a Car Hire Accident Management Platform, helping major auto insurers & repairers manage their replacement car bookings and extensions.
The Business of Family Podcast: Interviews with successful families and their advisors to learn how they steward their wealth across generations, managing succession issues to "keep it in the family".
Coming soon.Powercast is a powerful software tool for podcast hosts, steam-lining the repetitive operational tasks for an interview-based show.
about us
About Mudbrick
We build, buy and operate businesses, long-term.Mudbrick is stewarded by husband and wife team Mike & Claire Boyd. It began as the private investment vehicle of the Boyd family with holdings in the Vroom Group, before scaling over time to incorporate the establishment of new ventures and the acquisition of complimentary companies.The name Mudbrick is inspired by where our family journey began together the day Mike proposed to Claire at Mudbrick Vineyard on Waiheke Island, New Zealand. Our diamond shaped logo represents the lifelong partnership that was formed that day and reminds us to remain focused on the very long term.We’re Australian’s who lived across Asia for a decade with investment exposure across the USA, UK, Hong Kong, Singapore, Australia and New Zealand.We live and work in the Asia Pacific region and hold interests globally.
Our Values
Things We Believe In
At Mudbrick, we view the world a little differently to a lot of the tech industry.
We believe in building real businesses, that serve real needs and make real cash from happy customers.
We believe in slow sustainable growth and building things we are proud to own forever.
We believe boring is beautiful and delivering a great product for our customers day in & day out is what drives us.
Here is how we are different:
| Mudbrick's view | Popular VC view |
|---|---|
| Grow sustainably | Blitz Scaling |
| Self-funded & Bootstrapped | Venture backed |
| Own companies forever | Raise rounds, scale and exit via IPO |
| Grow sustainably, employ great people for a long time, contribute to our industries, families and communities. Reinvest to grow. | Load up on debt, slash expenses and massage the numbers to flip the company for the largest possible exit and move on. |
| Hire great people from all over the world. | Only hire top talent in San Francisco. |
| Work reasonable hours from wherever you like. Eat meals with your family. See the world. | Work from head office with free food, ping pong tables and other perks to keep you working long and late. |
| $100k, $1M, or $5M per year in owner earnings buys an awful lot of freedom, lifestyle and opportunity when you own the whole pie. | Unicorn or nothing. |
| Enjoy the wealth, rewards and freedom that comes from owning high quality, private, cash flowing companies. | Become the next Zuck, Travis or Bezos. |
| Happy customers, word of mouth and quality content generation keep us here year after year. | Paid acquisition via Google & FB advertising using investors funds is rocket fuel for our startup. |
| Profitability is the core measure of our success. | “We’re not yet profitable and it’s not our focus right now…” |
| Celebrate raising receipts of cash from real customers. | Celebrate raising rounds of investment from investors. |
WHAT WE LOOK FOR
Our Approach
We are strategic with the investments we make. Primarily, our investments are:
SMEs
Alternative assets including private equity.
Micro PE
Well-established, cash-flowing digital businesses.
Other Assets
Occasionally, our friend's companies and investment funds, so long as they meet our investment criteria.
© Mudbrick Capital 2022
Our Approach
Small to Medium Businesses
Mudbrick Capital is a private equity firm using permanent capital to buy Small to Medium Businesses (SMBs) that we hold with no intention of selling.
Family Business Transitions - we work business families to assist with the transition of businesses and other assets to the next generation.
Family Business Partnerships - we partner with family business owners who lack a qualified or interested successor, to co-own and operate their business and steward it for the benefit of their next generation.
Small to Medium Businesses - we seek to acquire high quality, low
Our Approach
Micro Private Equity
Mudbrick Capital is a micro private equity firm using permanent capital to buy digital assets that we hold with no intention of selling.We buy, own & operate profitable digital businesses & assets:
Software as a Service (SaaS)
Apps & Web Apps
Online Courses
Plug-ins
Membership Sites & more
Whether you're looking to:
take some chips off the table by selling a minority piece of a profitable digital business which you still control; or
exit entirely and move on to your next project,
you can have confidence knowing that we'll take good care of "your baby" and continue to nurture its growth.
Easy exits for bootstrappers, self-funded companies, and profitability-focused founders.
Criteria
> $500,000 per year in Net Profit / SDE
Privately owned and closely held
Digital assets, software, services or consumable downloads only (no physical ecommerce products or Amazon FBA)
A willingness to sell some or all of the equity to a new owner who will continue to nurture your business and your team
What to expect when interacting with us:
We’re entrepreneurs working with entrepreneurs
We speak your language
We make it easy
We move fast and communicate clearly, including a “fast no” if it’s not for us
We’re human, we won’t bore you with VC/ financial jargon
We pay reasonable and fair prices based on Net Profit
We will connect you to others more appropriate if you’re not the right fit for us
Contact Us
We'd love to hear from you
Please reach out if you have an interesting deal to discuss.