Mudbrick logo

Mudbrick is a family holding company that builds, owns and operates a portfolio of companies for the very long term.


We build, buy and operate digital intangibles with a focus on profitability and endurance.

The profits from our existing group of companies are recycled into building or buying the next, compounding our growth slowly and sustainably over time.We specialise in digital products and services (digital intangibles) and work across various industries using technology to solve problems and unlock efficiencies. We are industry agnostic yet business model specific.


The Vroom Group

The Vroom Group of companies have been operating for over 21 years and still make up a large proportion of our holdings today. Our experience from these companies have informed our investment thesis and desire to build or acquire assets with similar characteristics.Vroom Group own and operate Online Travel Agencies (OTA’s) in the car rental, motorhome, rental insurance and car parking verticals globally. Employing a team across 12 countries, we’ve served millions of customers from 136 nations.

Vroom Group logo

VroomVroomVroom.com.au is the Southern Hemisphere's largest car rental OTA, booking hundreds of thousands of rentals per year for the world's largest car rental companies.

Prosura logo

Prosura, an insurance intermediary, has been the market leader selling Rental Vehicle Excess (RVE) Insurance within Australia since 2014. Insuring your financial liability when renting a car.

Carhire.com.au logo

CarHire.com.au, a sister site to Vroom, compares and books rental cars in Australia and around the world from all of the major brands.

Ratency logo

Ratency, a SaaS product, is a database of historical car rental rates, pricing and vehicle availability. It is used by the legal and insurance industries to settle credit hire claims.

With Champ logo

CHAMP, a SaaS product, is a Car Hire Accident Management Platform, helping major auto insurers & repairers manage their replacement car bookings and extensions.

Other Holdings

We also are involved in range of other companies, projects and investments:

The Business of Family Podcast Cover Art

The Business of Family Podcast: Interviews with successful families and their advisors to learn how they steward their wealth across generations, managing succession issues to "keep it in the family".

Vroom Group logo

Family Office Investment Syndicates & SPVsWe occasionally lead investments for ourselves and other families into interesting alternative asset strategies.

Powercast FM logo

Coming soon.Powercast is a powerful software tool for podcast hosts, steam-lining the repetitive operational tasks for an interview-based show.

Discover

Find Out More

Mudbrick: We build, buy and operate digital intangibles with a focus on profitability and endurance.

We’d love to hear from you.
Please reach out if you have an interesting deal to discuss.

© Mudbrick 2023


Our Investments

Our Companies and Holdings


Vroom Group logo

VroomVroomVroom.com.au is the Southern Hemisphere's largest car rental OTA, booking hundreds of thousands of rentals per year for the world's largest car rental companies.

Prosura logo

Prosura, an insurance intermediary, has been the market leader selling Rental Vehicle Excess (RVE) Insurance within Australia since 2014. Insuring your financial liability when renting a car.

Prosura logo

CarHire.com.au, a sister site to Vroom, compares and books rental cars in Australia and around the world from all of the major brands.

Prosura logo

Ratency, a SaaS product, is a database of historical car rental rates, pricing and vehicle availability. It is used by the legal and insurance industries to settle credit hire claims.

Prosura logo

CHAMP, a SaaS product, is a Car Hire Accident Management Platform, helping major auto insurers & repairers manage their replacement car bookings and extensions.

Prosura logo

The Business of Family Podcast: Interviews with successful families and their advisors to learn how they steward their wealth across generations, managing succession issues to "keep it in the family".

Prosura logo

Coming soon.Powercast is a powerful software tool for podcast hosts, steam-lining the repetitive operational tasks for an interview-based show.

Mudbrick: We build, buy and operate digital intangibles with a focus on profitability and endurance.

We’d love to hear from you.
Please reach out if you have an interesting deal to discuss.

© Mudbrick 2023


about us

About Mudbrick

We build, buy and operate businesses, long-term.Mudbrick is stewarded by husband and wife team Mike & Claire Boyd. It began as the private investment vehicle of the Boyd family with holdings in the Vroom Group, before scaling over time to incorporate the establishment of new ventures and the acquisition of complimentary companies.The name Mudbrick is inspired by where our family journey began together the day Mike proposed to Claire at Mudbrick Vineyard on Waiheke Island, New Zealand. Our diamond shaped logo represents the lifelong partnership that was formed that day and reminds us to remain focused on the very long term.We’re Australian’s who lived across Asia for a decade with investment exposure across the USA, UK, Hong Kong, Singapore, Australia and New Zealand.We live and work in the Asia Pacific region and hold interests globally.

Our Values

Things We Believe In

At Mudbrick, we view the world a little differently to a lot of the tech industry.

  • We believe in building real businesses, that serve real needs and make real cash from happy customers.

  • We believe in slow sustainable growth and building things we are proud to own forever.

  • We believe boring is beautiful and delivering a great product for our customers day in & day out is what drives us.



Here is how we are different:

Mudbrick's viewPopular VC view
Grow sustainablyBlitz Scaling
Self-funded & BootstrappedVenture backed
Own companies foreverRaise rounds, scale and exit via IPO
Grow sustainably, employ great people for a long time, contribute to our industries, families and communities. Reinvest to grow.Load up on debt, slash expenses and massage the numbers to flip the company for the largest possible exit and move on.
Hire great people from all over the world.Only hire top talent in San Francisco.
Work reasonable hours from wherever you like. Eat meals with your family. See the world.Work from head office with free food, ping pong tables and other perks to keep you working long and late.
$100k, $1M, or $5M per year in owner earnings buys an awful lot of freedom, lifestyle and opportunity when you own the whole pie.Unicorn or nothing.
Enjoy the wealth, rewards and freedom that comes from owning high quality, private, cash flowing companies.Become the next Zuck, Travis or Bezos.
Happy customers, word of mouth and quality content generation keep us here year after year.Paid acquisition via Google & FB advertising using investors funds is rocket fuel for our startup.
Profitability is the core measure of our success.“We’re not yet profitable and it’s not our focus right now…”
Celebrate raising receipts of cash from real customers.Celebrate raising rounds of investment from investors.

Mudbrick: We build, buy and operate digital intangibles with a focus on profitability and endurance.

We’d love to hear from you.
Please reach out if you have an interesting deal to discuss.

© Mudbrick 2023


WHAT WE LOOK FOR

Our Approach

We are strategic with the investments we make. Primarily, our investments are:

SMEs

Alternative assets including private equity.

Micro PE

Well-established, cash-flowing digital businesses.

Other Assets

Occasionally, our friend's companies and investment funds, so long as they meet our investment criteria.

© Mudbrick Capital 2022

Mudbrick: We build, buy and operate digital intangibles with a focus on profitability and endurance.

We’d love to hear from you.
Please reach out if you have an interesting deal to discuss.

© Mudbrick 2023


Mudbrick logo

Our Approach

Small to Medium Businesses

Mudbrick Capital is a private equity firm using permanent capital to buy Small to Medium Businesses (SMBs) that we hold with no intention of selling.

  • Family Business Transitions - we work business families to assist with the transition of businesses and other assets to the next generation.

  • Family Business Partnerships - we partner with family business owners who lack a qualified or interested successor, to co-own and operate their business and steward it for the benefit of their next generation.

  • Small to Medium Businesses - we seek to acquire high quality, low


Mudbrick: We build, buy and operate digital intangibles with a focus on profitability and endurance.

We’d love to hear from you.
Please reach out if you have an interesting deal to discuss.

© Mudbrick 2023

Mudbrick logo

Our Approach

Micro Private Equity

Mudbrick Capital is a micro private equity firm using permanent capital to buy digital assets that we hold with no intention of selling.We buy, own & operate profitable digital businesses & assets:

  • Software as a Service (SaaS)

  • Apps & Web Apps

  • Online Courses

  • Plug-ins

  • Membership Sites & more

Whether you're looking to:

  • take some chips off the table by selling a minority piece of a profitable digital business which you still control; or

  • exit entirely and move on to your next project,

you can have confidence knowing that we'll take good care of "your baby" and continue to nurture its growth.

Easy exits for bootstrappers, self-funded companies, and profitability-focused founders.


Criteria

  • > $500,000 per year in Net Profit / SDE

  • Privately owned and closely held

  • Digital assets, software, services or consumable downloads only (no physical ecommerce products or Amazon FBA)

  • A willingness to sell some or all of the equity to a new owner who will continue to nurture your business and your team

What to expect when interacting with us:

  • We’re entrepreneurs working with entrepreneurs

  • We speak your language

  • We make it easy

  • We move fast and communicate clearly, including a “fast no” if it’s not for us

  • We’re human, we won’t bore you with VC/ financial jargon

  • We pay reasonable and fair prices based on Net Profit

  • We will connect you to others more appropriate if you’re not the right fit for us




Mudbrick: We build, buy and operate digital intangibles with a focus on profitability and endurance.

We’d love to hear from you.
Please reach out if you have an interesting deal to discuss.

© Mudbrick 2023


Contact Us

We'd love to hear from you

Please reach out if you have an interesting deal to discuss.


Mudbrick: We build, buy and operate digital intangibles with a focus on profitability and endurance.

We’d love to hear from you.
Please reach out if you have an interesting deal to discuss.

© Mudbrick 2023